That kind of control is impossible outdoors, where variables including seasonality, time of day, weather conditions, reflective surfaces and altitude all make outdoor tanning a random act and sunburn prevention more difficult.
How Do Indoor Tanning Salons Teach Sunburn Prevention?
Studies of indoor tanners have shown consistently that indoor tanning customers once they begin tanning in a professional salon, are less likely to sunburn than they were before they started tanning.
Studies have also shown that indoor tanners are less likely to sunburn outdoors as compared to non-tanners.
*We believe that teaching people strictly to avoid the sun may be making people more likely to sunburn when they do go outside for summer activities – and everyone does go outdoors at some point.**
Tanning is your body’s natural defense mechanism against sunburn, and indoor tanning equiptment have activated this defense against burning – a tan essentially multiplies the ability of sunscreen worn outdoors to do its job. That’s one reason non-tanners are more vulnerable when they inevitably do go outdoors.
Indoor tanners are educated at SunCare facilities how to avoid sunburn outdoors and how to properly moisturize their skin.
Why We Promote Indoor Tanning As “Smart Tanning”
The professional indoor tanning industry promotes responsible indoor tanning and sunburn prevention as “smart.” We choose not to use the word “safe.” Here is why:
The word “safe” implies that one can recklessly abuse something without any fear of causing harm. And reckless abandon certainly is not the behavior the professional indoor tanning industry is teaching. In fact, we are playing a key role in successfully preventing that kind of reckless abuse. By teaching a “smart” approach to sunburn prevention that recognizes that people do perceive different benefits from being in the sun, we are able to teach sunburn prevention in a practical way that respects both the potential benefits and the risks of sun exposure.
For example, previous generations believed that sunburn was an inconvenient but necessary precursor to developing a tan. Today we know better, and we are teaching a new generation of tanners how to avoid sunburn at all costs. Again, our position: Moderate tanning is the best way to maximize the potential benefits of sun exposure while minimizing the potential risks of either too much or too little exposure.